Welcome to The Rich Niche Group and our blog.  This blog is designed to help your start-up and/or small business learn what it takes to be successful.  We will provide you tactical information you can use whether you are the CEO, sales person, investor or product manager.

Throughout the coming weeks and months, we will interview and enable you to hear directly from successful entrepreneurs and product managers about the steps they took to grow their businesses/products and how they were able to create, penetrate, and/or dominate their niche.  In addition, you’ll also get direct insight from venture capitalists, industry analysts, and niche experts and others about current market trends and specific items you must pay attention to if you are going to be successful. 

Creating, penetrating, and/or dominating a niche is not easy.  We can all name companies who at one time either created or dominated their market but no longer do so.  Think about companies such as Cadillac (GM) in the luxury car niche, Circuit City in electronics and appliance retail stores, and Sony in the mobile music player market, just to name a few.  Each of these companies failed to see the changes taking place in the market and/or failed to continually innovate and listen to their clients and prospects.  They opened the door for other companies such as: Lexus (Toyota), Best Buy, and Apple and its iPod to penetrate the niches they dominated and replace them as the leader. 

If you have any comments or suggestions on how to improve this blog and/or if you would like to suggest a topic or nominate someone whom you believe is an expert in their niche or can provide practical insights to start-ups and small businesses, please send us their name and contact information.  Finally, if you would like to learn more about The Rich Niche Group and the services we offer, contact our Managing Partner, Ken Balog, by sending in a comment or calling him at +1 (804) 714-8458.

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